Freelance copywriter sounds so boring.
Storyteller. Clarity-hunter. Brand-channeller. Thought distiller. Tone-of-voice whisperer. Too much?
I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close.
Hi, I'm India
And I help thoughtful brands reach their potential through engaging, empathetic, and imaginative copy. Sparkling case studies – check. Flavourful emails – bingo. Laser-focused landing pages – sorted. Strategy-driven blog posts – you can see where this is going.
Who I work with
Growth-hungry brands
You’re a brand with an appetite for growth. You need purposeful, creative content that sky-rockets brand awareness, positions you as a thought-leader, and satisfies search engine algorithms.
Cutting-edge agencies
You’re an agency sitting wa(aaa)y ahead of the curve. You need a copywriter who can hit the ground running with strategy-driven content that keeps your indispensable clients smiling.
Ambitious start-ups
You live and breathe your new company. You need a copywriter who’ll do the same, helping you launch with everything from LinkedIn announcements to website copy and tone of voice development.
What I do
SEO & website copywriting
The cogs that power your brand online: purposeful articles and tone-driven landing pages that rank, engage, and convert.
Turn your website into your most powerful asset with high-ranking articles and persuasive copy that drives sales.
Brand-building content
The bread-and-butter of content marketing: thoughtful blog posts, robust white papers, sparkling case studies, feel-good emails, and authentic socials.
Unearth your brand’s true potential and nurture a thriving community with zesty, values-led content across your blog, email, and socials.
Tone of voice & editing
The detail-oriented work that aligns your brand with the big dogs: targeted tone of voice development and laser-sharp editing across all channels.
Drive engagement, trust, and sales by cultivating a polished and consistent brand personality – and setting a gold standard for how your brand communicates.
What it's like to work with me
"India single-handedly scaled our blog output and turned it into a useful resource for our users as well as a powerful SEO channel for growing our business. She quickly understood our brand, came up with great content ideas and managed the process from ideation, through to writing, uploading and posting on social media."
George Follett - Managing Direct at Ticket Tailor
“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”
Megan Crossley - Head of Marketing at Onsi
“India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.”
Head of Marketing at Ticket Tailor
“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.”
Louise McFetridge - Head of Content at Greenlight
“She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.”
J.D. Rainey - CEO, Finmo
Looking for something specific?
White papers
White papers hold such persuasive power. In a world awash with regurgitated content, this is your chance to shine with original, research-driven work that exponentially grows your brand.
Blog makeover
No space for wishy-washy blog content here. It’s time to turn your blog around with purposeful articles that are optimised, energetic, and polished to an editorial standard.
Landing pages
Clutter? Urgh. Vague messaging? Yikes. Every landing page on your website should feel like a curated gallery – with intuitive flow, artfully woven USPs, and irresistible calls to action.
The proof is in the projects
Greenlight Digital
As Lead Copywriter at Greenlight Digital, I was invited to be part of a cross-functional team responsible for redefining the agency’s tone of voice as part of a full rebrand.
See details
Articles for a fintech brand
I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.
See details
Thought leadership SaaS content for Onsi
Helping Onsi position itself as a thought leader in on-demand worker benefits through strategic content, sector insights, and compelling storytelling – with the aim of sparking conversations and building trust in a crowded SaaS market.
See detailsDrop me a message
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