Check it out
Megan Crossley - Head of Marketing at Onsi
“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”
Goal
Through editorial articles, LinkedIn posts, and white papers, the aim was to spark conversations about gig-economy wellbeing, challenge outdated employment views, and influence businesses and shift-based workers to embrace on-demand pay and benefits. In B2B SaaS, thought leadership builds trust, differentiates your brand, and accelerates adoption and loyalty.
Process
Collaborated with the Onsi content strategy team, interpreting briefs to ensure all copy aligned with the brand’s mission, tone, and strategic goals. Focused on translating strategy into precise, engaging content that resonated with audiences.
Results
- White paper on on-demand pay became a cornerstone asset, demonstrating reduced absenteeism, higher retention, and improved worker wellbeing.
- Editorial articles raised awareness of Onsi’s expertise, framing onboarding as a competitive advantage.
- LinkedIn content sparked conversations, positioning Onsi as genuinely plugged into platform-economy challenges. By tackling fresh, pressing topics rather than repeating tired narratives, the content helped Onsi stand out in a crowded B2B SaaS market.
Why I loved this project
Purpose-driven impact: Writing content that improves real people’s financial wellbeing felt meaningful.
Thought leadership done right: Educating, challenging assumptions, and moving the conversation beyond marketing slogans.
Multidisciplinary storytelling: Blending interviews, data, narrative, and strategic insight.
Strategic value: Seeing content used as a trusted guide by Onsi’s clients—real influence in B2B SaaS.
Get in touch
Ideas sparking? I'd love to chat with you about how I might be able to help you grow your business.
