Brand-Building Content
On the menu: flavourful content that drives engagement, fosters community, and turns your brand into its very best self 🥳.
Unearth your brand's potential with zesty content across all channels.
Brilliant content is the bridge between your brand and its community. Playful emails, mind-opening white papers, helpful blog posts, story-led case studies – when created with heart, these individual moments of communication add up to form a well-oiled, ultra-authentic marketing machine.
Content marketing services
Purposeful content that attracts, engages, and inspires.
- Topical blog posts & structured content plans
- Refreshing thought-leadership articles
- Inspiring customer stories & case studies
- Persuasive, research-led white papers
- Click-me marketing emails
- Punchy social media posts
CRM & UX copywriting services
Authentic customer communications that spark joy, engagement & loyalty.
- Warm emails for value-driving nurture campaigns
- Precise, on-brand UX copy for apps and digital journeys
- Message-driven SMS copy that sparks action
- Onboarding flows that reduce drop-off and build trust
- Thoughtful retention and re-engagement campaigns
Not sure what you're looking for?
No worries! I'd be happy to chat through your thoughts and ideas and let you know mine in return – free of charge. Then, we can come up with a plan.
Nice words from nice people
"India single-handedly scaled our blog output and turned it into a useful resource for our users as well as a powerful SEO channel for growing our business. She quickly understood our brand, came up with great content ideas and managed the process from ideation, through to writing, uploading and posting on social media."
George Follett - Managing Direct at Ticket Tailor
I never thought working with a copywriter would be a silver bullet for my business, but working with India has come pretty close.
J.D. Rainey - CEO
“Working with India is an absolute pleasure. She is responsive and has a warm, professional demeanor that makes collaboration seamless. Her attention to detail and commitment to delivering high-quality, well-researched content is amazing. I would highly recommend her to anyone looking for a talented and reliable content writer.”
Megan Crossley - Head of Marketing at Onsi
“India has been a freelance copywriter for Ticket Tailor for more than four years, consistently delivering high-quality monthly content, including both brand-focused and SEO-oriented blog posts. She’s an absolute pleasure to collaborate with, and we wholeheartedly recommend her to anyone in need of copywriting support — from conceptualising ideas to final publication. India’s precision is second-to-none, and her intuitive grasp of our brand’s voice, even as it evolves, makes her a tremendous asset to any organisation seeking to outsource copywriting.”
Head of Marketing at Ticket Tailor
“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.”
Louise McFetridge - Head of Content at Greenlight
“She’s captured the ‘voice’ of my company and has made our marketing, content and even product that much better. She’s given the company a personality that our customers and partners have really gravitated towards. Not to mention she is an absolute joy to work with – responsive, communicative, and an overall nice person.”
J.D. Rainey - CEO, Finmo
Flip through my projects
Greenlight Digital
As Lead Copywriter at Greenlight Digital, I was invited to be part of a cross-functional team responsible for redefining the agency’s tone of voice as part of a full rebrand.
See details
Articles for a fintech brand
I regularly write long-form content for Hammock, a smart property finance platform built by landlords, for landlords. From property tax to REITs, the subject matter can be complicated – so my job is to take all that jargon-heavy information and translate it into clear, helpful content that actually makes sense to a first-time landlord.
See details
Thought leadership SaaS content for Onsi
Helping Onsi position itself as a thought leader in on-demand worker benefits through strategic content, sector insights, and compelling storytelling – with the aim of sparking conversations and building trust in a crowded SaaS market.
See detailsDrop me a message
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