About Me

Hello! I’m India…

…a highly experienced freelance copywriter specialising in SEO, web content, brand storytelling and UX writing.

Having been lucky enough to work at some of London’s top digital agencies, as a freelancer I draw on my many years’ experience of helping brands to achieve their digital goals. 

Brands I’ve written for include Net-A-Porter, Selfridges, Pfizer, New Balance, Primark, Dickies, Hiscox, and Millennium Hotels, and I’m proud to provide ongoing copy support to amazing companies like Cuvva, Collective Benefits, Ticket Tailor, Greenlight, and Croud. 

“India knows how to get to the route of a problem, solving it through intelligently written, creative copy. She can get to grips with a client’s business, technology, product or service by asking the right questions in order to create compelling, on-message content that really gets to the heart of what’s needed.” – Louise McFetridge, Head of Content (The Studio) at Greenlight

India Johnson London freelance copywriter

In 2019 I finished a five-year stint at the award-winning digital growth agency, Greenlight, where I managed a team of copywriters in its Content and Digital PR department. Plus, I’ve worked in SEO since 2012 and have a deep understanding of all things search.

This, paired with a creative eye for detail, means I love taking on projects of a varied nature, from fashion product copy, through to in-depth editorial pieces and campaign work.

If we can communicate with clarity and authenticity, we’re much more likely to get heard.