giving a new brand a voice

Clarity is an amazing new app and platform that was born out of the Mayor of London’s recent Resilience Challenge. It’s designed specifically for on-demand (or ‘gig’) workers, aiming to help them achieve greater financial security and a better work-life balance.

I’d been working with the guys who founded Clarity on their parent company, Finmo, for over a year when they won the challenge. So I was delighted to be brought on board to create the tone of voice and website copy for their new brand. I also created all UX copy for the Clarity app, and helped to define the start-up’s unique brand proposition. You can see samples of my tone of voice work, web copy, and UX copy below.

tone of voice sample

Mission statement

App / UX

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