a thriving knowledge centre
In its own words, Cuvva offers radically better car insurance. It’s also got a radically cool brand that breaks the mould of the traditional insurance space. I’ve been writing regularly for their knowledge centre since mid-2020, which has involved creating in-depth guides that form part of their SEO and content marketing strategy.
I love writing for Cuvva because they’ve got a very concise tone of voice that’s heavily weighted towards ensuring their guides are readable, human, and smartphone-friendly. They’re also just a really fun brand in general – it’s great to be involved with a disrupter who thinks creatively and has a robust, clearly defined content strategy.