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the brief

Digital agency, Found, assigned me the exciting task of heading to the D&AD Festival for the day in order write an editorial round-up of highlights to sit on their blog. It was key to ensure the piece would appeal to marketers and brands, and that it would plug Found’s offering too.


All in all a great day out and a fantastic opportunity to flex my long-form muscles. As a thought-leadership piece, it needed to sound authoritative, but other than that there was no real set tone of voice for this one so it was cool to just roll with my own editorial style.


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