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furniture village

THE LIFE-CHANGING MAGIC OF RECLAIMING THE DINING TABLE

the brief

Working closely with digital PR, strategy and creative teams, I was tasked with producing a data-led content piece for Furniture Village in order to garner backlinks and bring home the (SEO-related) bacon. The piece was to centre around the fact the UK is steadily falling out of love with those wholesome, dining-table mealtimes from times gone by. A detailed survey  was commissioned, and expert influencers were brought on board to give the piece that authoritative oomph. 

thoughts

It’s great to get to work with surveys – it means proper, unique stats can go into a piece that no one else has had a go at spinning yet. Crunching the data and turning it into a narrative can be a challenge, but it’s one that feels very satisfying when all’s complete. I also got to work with some pretty cool experts who really know their stuff (a psychologist and a nutritional therapist), which was a great way to bring this piece to life and give it that headline-grabbing credibility.  Nice.

SAMPLE COPY

Product

primrark: seo-led product & category copy

seo Articles

Furniture village: lifestyle articles

product

new balance: optimised product & category copy

Let’s Start a Project!

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