I wrote this article when working at Greenlight Digital for their marketing magazine, and was chuffed to see it get picked up straight away by The Drum. My brief for the piece was pretty open, with the only real request being to explore a topic of my own personal expertise. At the time I held the position of Lead Copywriter at the agency, so naturally would explore themes around content marketing and what it means to be a brand operating online in 2019.
I chose, in particular, to focus on the relationship between tone of voice, brands and SEO in the digital age for this piece, as it’s something I’ve had to think about a lot over the years due to the nature of my work. Aka, writing content to please (ever demanding) humans and (ever-demanding) search engines, positioning brands as publishers and thought-leaders, and helping companies to keep their voice current in the (scarily) fasting-moving world of online.
primrark: seo-led product & category copy
Furniture village: lifestyle articles