influential luxury fashion site 

stuff of dreams

Leading growth agency, Greenlight Digital, brought me onto a team of copywriters to craft editorial-style fashion descriptions as part of a large-scale copy project for a leading luxury fashion site.

As a die-hard fashion enthusiast, long-time Vogue subscriber and reader of Net-A-Porter’s publication, PORTER, this project really was the stuff of dreams. I was responsible for crafting precise fashion copy that fit the client’s tone of voice guidelines – taking fair warning from the project leaders at Greenlight that there was zero wiggle room for inconsistencies here. 

I worked with technical SEO briefs to produce my descriptions, writing over 80 in total. Scroll down for some copy samples.

dolce & gabbana

dolce & gabbana

eliou

dries van noten

givenchy

furniture village

data-led campaign

india johnson

opinion piece

building products

outreach article

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